Focus on the needs and demands of your prospects. One thing that you need to realize when doing information marketing is that your target audience doesn't really care about your products (at least not at first) or you. All they think about is themselves. So, their questions go along like this; "what's in it for me?",
"How can you help me?", "why would I listen to you?" So, keep these in mind when writing your content. Ensure that you make them benefit-driven. For example, instead Asia Email List of highlighting the features of your products and services, talk about the pain points of your prospects and strive to help them out. That way, you can really get them to pay attention. Do this over and over again before you mention the products that you sell.
Focus on content distribution. After setting up your own blog and after doing article marketing, think of other ways on how you can distribute your information to your target audience. Remember, you need to make it easier for these people to find you and your content. For this, I recommend that you make use of Facebook, LinkedIn, RES, and Google+. You can also resort to blog-to-email feeds, guest blogging, and guest inseminates/webinars. Lastly, send info through news and press releases and by giving out white papers and ebooks.