Local SEO is quickly becoming one of the most qualified methods for local businesses to grow online. We've compiled 16 of our favorite local SEO stats for 2022 that prove the importance of a local SEO strategy for a small business. Like normal SEO, local Fax List search engine optimization is the process of optimizing a website to improve search visibility; only that involves working with local search and local customers. In a landscape that had previously been dominated by large corporations, Google gave local small businesses a chance to capture the local audience when they introduced the Pigeon Update in 2014.
The Pigeon Update was released and based on providing users with information on products, services, and businesses in the immediate vicinity. Since then, small businesses have been hesitant to embark on local SEO strategies. Local SEO is an integral part of any Fax List marketing strategy that, when done right, can drive high-converting leads and local organic traffic. This article will discuss the most impressive local SEO stats of 2022 to highlight the importance of a comprehensive local campaign. 46% of all searches will have to do with location – an SEO stat that highlights the relevance of local search marketing to Google searches.
Small and medium-sized businesses that don't implement basic local SEO strategies won't rank for nearly half of all Google searches. With over 3.5 billion searches received by Google every day, 1.6 billion of them include local intent. It's no secret that Fax List consumers increasingly depend on the Internet to find products, services and businesses. But did you know that the majority of users use search to find nearby businesses? Local search statistics also reveal that 54% of us perform these searches at least once a month, and 12% search for a local business every day. Consumers aren't just looking for local businesses; they also use local search to compare products and services.