My country's fashion play industry is in a stage of rapid growth. According to data from Tianyancha, as of the end of November, there have been more than 260 new trendy game companies in China this year. Major brands continue to innovate in IP and gameplay. Now the trendy game economy has extended to many fields. With the development of the times, special database my country's consumption ecological environment is rapidly iterating in constant changes, showing a younger, more personalized and diversified consumption trend, and because the trendy play culture caters to this trend.
The trendy play economy has set off a new wave . First, the boom of blind boxes is rising, driving the trendy play economy. Driven by Bubble Mart, blind box collection has become a popular consumption trend. Now the blind box craze not only attracts the attention special database of the outside world to the fashion game business, but also promotes the development of the fashion game economy. Second, Chaowan meets the needs of young consumers and has great market potential. Today, young people have gradually become the main force of market consumption.
With the improvement of living and consumption levels, their consumption and aesthetic awareness have changed from the past, and they are more inclined to spiritual comfort than material satisfaction. And because of its collectibility, Chaowan just fits the appetite of young people, so the market consumption potential of Chaowan is huge. Third, giant special database players build momentum and attract capital to enter the market. Today, driven by the top player Bubble Mart, the market size of the trendy play industry has continued to expand, and many capitals have begun to lay out the trendy play market one after another.