It is important to utilize online advertising with local businesses online conversions are not the end of the cycle in the brand awareness campaign and should be added to any effective local internet marketing strategy. Better Local Internet Marketing Results With Google Services One in five searches are related to a location-based service, searching on Google or Google maps will produce a map of a geographic location with specific businesses listed on the map.
The business information has been aggregated from multiple sources such as phone book information. When the business takes control of their location and uses it in their local internet marketing campaign they can control the information that is email list presented. Features that enhance a business listing include allowing restaurants to provide a menu as well as the ability for a business to provide a coupon, and provide driving and walking directions.
Better Local Internet Marketing Results with Mobile Integration Mobile use is growing at an astonishing rate, for each PC sold worldwide in 2009 3.3 phones were sold into the consumer market. Technology is advancing at a break neck rate in mobile computing, with smart phones, Wi-Fi and 3G coming standard in the mobile phone market. With an increasing population having access to a computer in their pocket many opportunities for location-based marketing campaigns are opening up for local businesses to harness local internet marketing and advertising strategies.