“You don’t want to be so narrow — for example, you don’t want to create an email marketing or content team — but you also don’t want to be so broad that you try to put everything in one bucket to do things for a group of customers. You have to be in both Finding that sweet spot in between, it's been really hard for us to find." It's a delicate balance between having the right talent, collective intelligence, and versatility on a team, but once you do, it's easier to serve your clients. How to Get the Right People in the Right Places to Get Started One recruiting tip to consider:
IMPACT ensures that our team structure covers all areas of demand by finding and hiring versatile people . When your workforce is so niche and specialized that industry mailing list only want to do one job, it limits your team's agility and your agency's ability to adjust when needed, which ultimately inhibits growth . Bob explained: “Versatility is very important, especially if you need to organize your team in squad mode. If you are heavy on one type of work, you want the team to be easily transferable without exhausting one person.
You don’t want one person to be more The rest of your team is under more pressure. Having more versatility — for example, having writers who can design and designers who can write — can better balance the workload among team members.” Look for people who don't mind joining and learning new skills when needed. Even if they don't have all the skills you need to get started, they can be trained and learned according to your needs.