Any company that is more digitally advanced will raise the industry standard as well as user expectations.
When a leading company has stepped up digitization, it’s just a matter of time until consumers demand the same from everybody else. Maybe it’s new products or an even better customer experience. Think chatbots. Most people expect their questions to be answered immediately without calling or waiting for a response. Regardless of what the new expectation is, you could go with the flow and react to changing demand. But would you try riding a bike for the first time with your eyes closed?
With a well-thought digital transformation strategy, you take a proactive approach and place yourself among the companies that set the pace for the rest of your market.
Digital transformation makes for more productivity and efficiency as well as increased visibility and scalability in every area of life. Having a strategy will help you avoid error-prone manual processes and increase operational efficiency.
A look at the popular digital maturity model developed Philippines Photo Editor by Google and Boston Consulting Group (BCG) explains that companies that reached the highest level of maturity are in a state of continuous improvement and constant change. You’re ready for unexpected challenges because you’ve been experimenting with trial and error.
You already know how you can use technology to your advantage because you’re familiar with it. This means you can find better services or faster products and react to disruptions in real-time.
Part of being digitally mature is realizing that you need to keep changing, developing, improving, and transforming. The sooner you realize where you are on the digital transformation journey, the more effectively you can control and plan your progress. In a few year’s time, it won’t be something that you should do to be competitive, it will be what you have to do to stay alive in the digital world.
Want to know where you are on your path towards digital transformation? Check out the digital maturity model below