A few days ago, a friend had a screenshot of a topic that Google had recommended to her in its news section that may interest you on Android. The headline promised to reveal why this year the classic Christmas advertisement for El Alejandro was not being seen. "It's obvious, isn't it?" He asked in the WhatsApp group to which he had uploaded Country Email List the image. And, although it may seem simplistic, that screenshot and that comment were the perfect summary of 2020 in advertising terms.This is the year in which the ads, whatever they are and are about what they are about, have been affected by the coronavirus. Even in those brands that have not advertised related to the coronavirus, the covid-19 has been ultra-present.
At all times, you had to think about how the Country Email List viewer would see all this and everything had to be shot in a covid-friendly environment. 2020 has been the year of DIY for advertisers. The commercials have come to have to be filmed using the family or sending materials so that their protagonists could do their work from home.But, above all, the evolution of the disease has marked how advertisements have changed and what their dominant themes have been. In a way, the crisis marked a return of the tearful and emotional announcement, especially in the first moments. Even so, the thematic cycles have been very fast and brands have had to adjust to the changes at an equally devilish speed. The themes that have dominated in the early days have little to do with what has dominated now.
The crisis came and swept. In February everything seemed distant and even as Italy was plunging into chaos, the rest of Europe continued to look as if it were not with them. For this reason, for brands and companies, everything that the coronavirus crisis entailed was a blow for which they were not prepared. They weren't in their operations and they weren't in Country Email List marketing and advertising.Many companies did not know what to do: were the ads still acceptable? Consumers made it clear that they did (multiple studies and statistics were made on it) but even so, there were many brands that shelved their campaigns (the most notorious, Coca-Cola) and canceled the ads. Others knew how to read the situation better and understood that they had to be there for their consumers.